Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. He is an early pioneer in the video/content audience extension and generated more than $100 million ad revenue sales in APAC, EMEA and the United States. Through his company, PMI5 Media, he has spent nearly a decade working with major web content creators, publishers, brands & agencies developing video capabilities that would reach large and niche audiences.
In 2015, Parveen, a Shoppable angel investor, created Vidaptiv to open up new ways to use interactive content to create better and more engaging user experiences by transforming mobile web and in-app environments. Vidaptiv focuses on monetizing multi-platform interactive video experiences and deepening user engagement simultaneously.
He led the industry with the CPV pricing model, and his family tree of companies is AOR for some of the top digital publications in the United States, the Far East, Europe and APAC. In 2004 while video was an unfamiliar format in the digital space, Parveen launched video aggregator UVouch in Australia to pull clips from YouTube, Metacafe, Grouper, Blip.tv, Revver, Dailymotion and other video-based websites so that viewers could organize and share them.