About Us

An online video, new media and marketing expert, John Cecil has more than 20 years of media experience that provides him with an unique position to support and assist companies of various sizes and mixes to create measurable traction in the marketplace and grow to a high valuations.  His early career put him right in the middle of emerging media/technologies with his involvement in cable television in the early ’90′s and his time in the beginning years of the Yahoo! Organization, which gave him extensive knowledge of the online advertising and promotion business.

Beginning in 2003, John became involved in actively incubating early-stage technology companies.  These companies are primarily focused within the online video and video streaming space.  Hundreds of production and video projects have been created and delivered for major clients under John’s leadership. He is also known in the media industry as a published and respected online video evangelist.

John was also the co-founder and president of Innovate Media where he was able to take advantage of his extensive online and offline media experience, and he did so to create and develop an online video production company.  He positioned and pivoted Innovate Media after the subsequent acquisition of his company Gherkin Ruckus (which served as a premier online action sports marking services/digital agencies).  Satisfied clients included:  Nissan, Universal Pictures, Billabong USA and Ocean Pacific.  After Innovate was fully established, John launched and spun off Oculu.com as a stand alone online video platform that has served millions of video plays for hundreds of customers and continues to be a technology leader in the online video delivery space.

Prior to Innovate Media, Cecil has held positions with such media companies as Lifetime Television, A&E Television, and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California.

Business operations specialists
Former SVP, Operations for a Time Inc. digital company
Specialties: Advertising Operations, Campaign Management, Cross Channel/ Video ad serving platform specialists

Digital advertising sales veteran
Multicultural advertising placement and targeting expert
Sales management and operations expert

Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media.  He is an early pioneer in the video/content audience extension and generated more than $100 million ad revenue sales in APAC, EMEA and the United States.  Through his company, PMI5 Media, he has spent nearly a decade working with major web content creators, publishers, brands & agencies developing video capabilities that would reach large and niche audiences.

In 2015, Parveen, a Shoppable angel investor, created Vidaptiv to open up new ways to use interactive content to create better and more engaging user experiences by transforming mobile web and in-app environments.  Vidaptiv focuses on monetizing multi-platform interactive video experiences and deepening user engagement simultaneously.

He led the industry with the CPV pricing model, and his family tree of companies is AOR for some of the top digital publications in the United States, the Far East, Europe and APAC.  In 2004 while video was an unfamiliar format in the digital space, Parveen launched video aggregator UVouch in Australia to pull clips from YouTube, Metacafe, Grouper, Blip.tv, Revver, Dailymotion and other video-based websites so that viewers could organize and share them.

Video creative expert for custom display, mobile, video (VPAID)
CTV, OTT and DOOH interactive specialists
3rd party Integration specialists: Sizmek, DoubleClick, Celtra, Blippar

Technology sales and software/SAAS
Nortel, X-drive, NCB, Kore One Technologies
Team and sales / acquisition management