Blog Home

Cookie Blocking

Phasing Out the Cookie

Rumor has it, the impending doom of third-party cookies is among us. In fact, it’s approaching rather quickly as Google claims to eliminate the data tool by 2022. As digital advertisers, we’re not unfamiliar with the ebb and flow of web evolution, however, this is a change that is happening quicker than ever before — […]

Advertising on Fast TV

There’s a new kid on the block and his name is FAST TV.  Let us introduce you!  FAST is a currently developing online linear distribution tool for TV shows, sports, news, and movies. The CEO of Pluto, Tom Ryan, has defined it as a free virtual MVPD, or in other words, a free version of […]

Pre-Roll for Covid Messaging

How Brands are Using Pre-Roll for Covid Messaging

What we thought would be a fleeting pandemic/panic has become our new everyday reality. Covid 19 has become the elephant in the room that no person, business, or brand can ignore. And since the virus is impossible to ignore, brands specifically have had to confront the current state of the country head on – it’s […]

Keyword research

Youtube is One of the Biggest Parts of the Pre-roll Equation

If your company is currently using AdWords for keyword/pay-per-click advertising, we highly recommend you give advertising on YouTube a try as well. With studies to back us up, as well as personal experience in the field, we know that Youtube ads are more effective than Google’s AdWords, especially when it comes to using pre-roll.  The […]

Emerging Video Formats By Oculu: Video Overlay Example

We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers.  There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make it […]

Emerging Video Formats By Oculu: End Card Example

We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers.  There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make it […]

Emerging Video Formats By Oculu: Custom Skin Example

 We love pre-roll. In fact, we love it so much we like to get it all dressed up so it can really stun our viewers.  There’s no denying pre-roll works well in advertising, however here at Oculu, we always want to challenge both ourselves and the industry by asking, “but, how can we make […]

Emerging Video Formats: Case Studies of the Overlay, Custom Skin and End Slate

–by Summir Wilson We know pre-roll. It’s short, sweet, and succinct. It gets the message across well enough… but that’s if viewers are actually paying attention to your ad. The latter is not promised.  Since digital platforms, technologies, and devices have advanced and become more captivating, it’s becoming harder to garner the attention of viewers […]

Emerging Video Format Ideas for Lawyers

The world is continually turning more to digital platforms for answers and research. This makes sense considering we have access to the web any time and any place, we are surrounded by it at all times. How does this digital takeover affect lawyers and law firms? While it was once practical to advertise your practice […]

Pre Roll Case Study

Digital Advertising is Changing The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is […]

How to Capitalize on Digital Advertising in the Travel Industry

According to eMarketer, travel ranks as the sixth largest industry for ad spending in the United States. Additionally, they report that digital ad spending in the travel segment will surpass what is spent on consumer packaged goods brands in 2020. With a projected value of $13 billion, the travel industry is steadily increasing its share […]

ADVERTISING WITH VIDEO IN THE ENTERTAINMENT INDUSTRY IS EVOLVING

Custom Skin The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is playing a […]

True Hollywood Story Overlay and Mid-Slate examples

The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]