John Cecil – Author – Online Video Revolution – Available on Amazon
Hi! This is John Cecil and this is video 2 in my eight part series “8 Golden Rules For Online Video Success.”
Rule #2: Quality is Key.
You need video content on your website. It’s important that your video looks good and portrays a professional image for your company.
We are suggesting you have a high quality, highly produced video for your online video marketing efforts. Look, if you use a camcorder in your mom’s basement and have a low quality video, your website, your brand and your company will all look amateur.
Your company needs professional footage. You want to distinguish your brand from the quick and free content uploaded daily via YouTube. Hiring a professional multimedia expert makes good sense. You will get content, guidance, industry experience and be led step-by-step through best practices to put your dollars to the best possible work for you.
On the other hand, you may decide it’s important to your organization to shoot footage on-site. If you choose to do this, make sure you’ve got top-grade equipment. It will be a worthwhile investment with good pay off – when you do it. Good equipment will enhance the professionalism of your content and provide your company’s brand to viewers in the best manner possible. Content is for the exclusive use of your viewers because you will create it to help them get educated about your product or service and receive information necessary to make their buying decisions. It doesn’t have to break the bank, sink the budget or put your CFO in shock.
And remember, online content is for online viewers, offline content is for offline viewers. Do your organization a favor and keep them separate. The two are not generally intermingled successfully.
So why not go for a high end video? I believe you’ll see the results with higher conversions. Put in as much time and effort as you do in your graphics, the design, and the communication that you have on your website.
Remember, quality is key for good conversions using online video.
Read more about online video and the 8 Golden Rules For Online Video Success in Online Video Revolution: How to Reinvent and Market Your Business Using Video by John Cecil, available on Amazon.