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Getting Creative With Your Demonstration Video Strategy

There’s a difference between “advertainment” and marketing your product. But just how can you make your online video marketing efforts have an impact but also be creative? Find out what Ryan Stone, founder of Retina Burn, a blog dedicated to online video marketing, thinks in this first post of our Guest Expert series.

Video Testing Activities For Better Conversions

John Cecil – Author – Online Video Revolution – Available on Amazon Testing Tips for Online Video! Most companies test their landing pages against one another to search for better conversions. But no one tests with video. Why not? We’re saying that if you’re doing testing, you should be testing video against video to get […]

Edgecast- Oculu’s Content Delivery Network

Did you know that Oculu serves videos faster than any OVP on the market? It’s all due to our relationship with Edgecast, the world’s fastest and most reliable content delivery network, or CDN. Our partnership with them means your company can dramatically accelerate the delivery of video, significantly improving your customers experience regardless of location. Watch to learn more about Oculu’s relationship with Edgecast and find out why utilizing a CDN is important for video playback.

Creating a Video Room

Does your company have a video room? Learn from John Cecil, author of Online Video Revolution, why having video technology at your disposal can help with your online marketing efforts.

3 Ways To Deliver Video Over The Web – Understand These and You Will Increase Conversions

People are continually questioning if video can boost their conversion rates, and while video is becoming an important feature of many websites, the answer is definitely yes. If using online video wisely, you can increase the chance of a website conversion because it allows you to enhance the customer’s ability to understand or relate to an offering, demonstrate convincing features and benefits, and engage with the customers on a more personal level that will create a richer user experience on your webpage. People in general would rather watch a video online than read a 10 page explanation on any general subject.

Social Media Linking With Oculu

One of the features Oculu offers is the ability to share your videos via multiple social media outlets. Social shares with video links are important for driving traffic and creating awareness of content.

Why Are You Still Using Text To Market To Your Customers?

Why are you still using text to market to your customers?
A day in the life of your customer – most of them use video in every aspect of their lives. I often ask my customers ( most of who are incredible marketers), “If your customers uses video in every facet of their life why are you using text to market to them?”
Lets look at a day in my life ( I would like to add………..

Marketing’s Best Kept Secret: Online Video

It’s hard to believe that some businesses STILL do not utilize online video as a part of their marketing efforts. Besides boosting SEO results, increasing conversions, and offering a way to inform and entertain your clients, here are some other ways why video is an awesome addition to your site, according to The Agency Post.

Why Your Videos Need To Play On Mobile Devices

Do your videos have mobile video playback capabilities? With Apple having sold more than 316 million iphones and over 700,000 Android devices being activated on a daily basis, it’s no surprise that more people are getting the information they need on the go. Mobile video traffic now takes up 50% of wireless usage!

Using YouTube/Vimeo For On Site Delivery Is Not Your Best Option

5 reasons using just YouTube for video delivery is a disservice to your conversion efforts.
There’s no need to take risks with the marketing message you send your viewers. Whether you select Oculu to host your videos or another service, we urge you to go that extra step and utilize a professional online video platform. Why? Here are the top 5 reasons using just YouTube for video delivery is a disservice to your marketing and sales efforts ( if you want you can replace “vimeo” with you tube anywhere below )