Online video is critical to your company’s selling process. If you already use video to attract viewers to your website and invite them to purchase from you, then you’re ahead of the game. Maybe you’re new to video, gathering information, formulating your plan and moving into the studio soon to shoot your footage. Both positions […]
A video play button is a more than just a way to get a video to start. It’s also a great tool to ensure viewers are seeing your video content and converting! In this short video, John Cecil, author of Online Video Revolution, gives tips on how the power of the play button can improve your online video marketing efforts.
There’s a difference between “advertainment” and marketing your product. But just how can you make your online video marketing efforts have an impact but also be creative? Find out what Ryan Stone, founder of Retina Burn, a blog dedicated to online video marketing, thinks in this first post of our Guest Expert series.
John Cecil – Author – Online Video Revolution – Available on Amazon Testing Tips for Online Video! Most companies test their landing pages against one another to search for better conversions. But no one tests with video. Why not? We’re saying that if you’re doing testing, you should be testing video against video to get […]
Did you know that Oculu serves videos faster than any OVP on the market? It’s all due to our relationship with Edgecast, the world’s fastest and most reliable content delivery network, or CDN. Our partnership with them means your company can dramatically accelerate the delivery of video, significantly improving your customers experience regardless of location. Watch to learn more about Oculu’s relationship with Edgecast and find out why utilizing a CDN is important for video playback.
Does your company have a video room? Learn from John Cecil, author of Online Video Revolution, why having video technology at your disposal can help with your online marketing efforts.
Learn how to keep your video files organized by creating folders within your Oculu account. This quick video tutorial will show you how it’s done!
People are continually questioning if video can boost their conversion rates, and while video is becoming an important feature of many websites, the answer is definitely yes. If using online video wisely, you can increase the chance of a website conversion because it allows you to enhance the customer’s ability to understand or relate to an offering, demonstrate convincing features and benefits, and engage with the customers on a more personal level that will create a richer user experience on your webpage. People in general would rather watch a video online than read a 10 page explanation on any general subject.
What is a CDN and why is it important for your video content? Find out why a CDN, or Content Delivery Network, creates a faster, more reliable and ultimately better end user experience by watching the short video tip.
Technology is always adapting and improving. From 8 tracks to CD’s, VHS to DVD’s, it changes and grows. For online video purposes, it wasn’t that long ago that the H.264 codec became the preferred choice for playback, but things are changing…
Online video marketing got you down? No problem, we’re here to help!
After recently reading “6 Steps To Online Marketing Success” from business2community.com, we thought these 6 tips were good enough to share.
One of the features Oculu offers is the ability to share your videos via multiple social media outlets. Social shares with video links are important for driving traffic and creating awareness of content.
Why are you still using text to market to your customers?
A day in the life of your customer – most of them use video in every aspect of their lives. I often ask my customers ( most of who are incredible marketers), “If your customers uses video in every facet of their life why are you using text to market to them?”
Lets look at a day in my life ( I would like to add………..
It’s hard to believe that some businesses STILL do not utilize online video as a part of their marketing efforts. Besides boosting SEO results, increasing conversions, and offering a way to inform and entertain your clients, here are some other ways why video is an awesome addition to your site, according to The Agency Post.
Wondering if you should add video to your website? You might be missing out on reaching a large part of your audience if you’re still on the fence.
