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Lets Settle This – Online Video Does Increase Conversions

Online video is the key to conversions, so if you use online video wisely on your web page, you can absolutely increase the chance of a website conversion. This falls into play based on the fact that online video allows you to demonstrate convincing features and benefits, enhance the customer’s ability to understand or

What Files Formats Does Oculu Accept?

Oculu encodes your video files in multiple file formats, codecs, resolutions and bit rates. This is to ensure playback via mobile and desktop devices as well as providing playback resolution options for the end viewer. Oculu revises these settings constantly to accommodate the evolving market. The settings can by modified on this page by selecting […]

How To Mix Audio For Internet Delivery

Want to learn how to mix and optimize audio for your video? View these step by step instructions for optimizing dialog for video delivery via the internet. Final Cut Pro is used in this tutorial, however, the same concept applies to any video editing application.

Inexpensive Ways to Make Your Videos Look More Professional

Video is HUGE. It’s just everywhere, and expected to grow and grow, driving properly hosted videos to the top of search engine rankings. In fact, it’s predicted that 90% of all web content will be video by the end of 2013. Ok, so it’s everywhere, and you should be doing it, got it. But can you shoot it yourself with good results? The answer lies in several questions…

Screen Capture Video Tutorials

Set Capture Area Size Consider sizing your capture area to accommodate HD video sizes, which is the most common way to distribute video files across various online platforms. Transcription: Hi Dave from Oculu. This is the 1st in a series of screen capture video tutorials and this 1st title covers sizing your capture area. The 1st consideration is […]

How To Prep Video Files For Upload

How to prep video files for Upload – Why a “big” file can be a problem and how to resolve the issue. The examples presented here apply to many apps, file formats and operating systems. The specific tools used in the demo are not a requirement.

Start Optimizing Your Online Videos Today

Search engines like Google use a Site Map to find your video online. For many reasons, YouTube’s built in site map does not allow many favorable options to generate solid leads for your company. In fact, it often drives customers away by distracting them with ads. With a custom site map hosted on a third party site, you have more options for placement, and a better chance of keeping that customer on your site.

Product Tip – How To Videos

How-to videos are being used by many companies to inform costumers about their products in a familiar way.
This approach has proven to be an effective way to increase conversions while not seeming aggressive toward the viewers. People don’t like to be told what to buy, they want to make an informed decision for themselves.

Fishing with Social Media–Using Video as Bait

Melanie Peters – Social Media Specialist Content + Social Media =’s Conversion I recently held a Video Marketing workshop in which I used the analogy of your web site being an island; if you want to get fed (Conversions) you gotta put your line in the water (Social Media Networks) and bait with what’s gonna […]