Digital Advertising is Changing
The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is playing a big role in entertainment ads specifically for CTV. End cards, overlays, and custom skins are some of the new formats being used for movies and TV shows. The emerging video formats allow the consumer to interact with the advertisement directly from their remote (i.e. Finding movie times, purchasing tickets, show schedules, watching the full trailer).