People have learned to take advantage of the World Wide Web, an indispensable tool that simplifies a wide range of tasks. In just a couple of decades, a lot of people and organizations have grown more dependent on the Internet, with statistics showing roughly two billion users worldwide. This is also why a lot of […]
Businesses use different techniques to market their products and services, and the growing popularity of the Internet made it possible to do so online. Since the Internet can be accessed from almost anywhere, most businesses use different Web-based tools. Organizations construct websites to show their company backgrounds and include descriptions of their products and services. […]
Repairing a leak in your roof is a bit complicated, so you would want more explanation to help you do it right. Which is more helpful? A thousand-word how-to instruction or a two-minute video? Chances are, you’d rather watch the video than slog through the thousand words. You absorb the information you need faster when […]
Technology has made it easier for businesses to promote their products and services. Many companies use a video hosting service to get exposure on the Internet for marketing purposes. There are benefits to using video to market your goods compared with traditional promotion methods such as flyers and advertisements. Plus, video is more interactive compared […]
–Melanie Peters, Social Media/Video Marketing Specialist November 8th, 2011 Like a cookie falling on the floor has a five second rule to be eaten, your web site has a ten second rule to be consumed. And let the chips fall where they may (pun badly intended), if your web cookie is not tasty […]
Tablets and smart phones have truly become today’s gadgets of choice. Consumers of all ages simply cannot resist the urge to own or at least use one of these modern gizmos. The constant increase in consumer demand for these products goes hand in hand with advancements in technology. As more and more people embrace new […]
-Melanie Peters, Social Media Specialist November 8th, 2011 Like a cookie falling on the floor has a five second rule to be eaten, your web site has a ten second rule to be consumed. And let the chips fall where they may (pun badly intended), if your web cookie is not tasty enough […]
Waiting for that translucent bar to fill up in the video plug-in may beat watching paint dry, but the video viewership, in general, is quick to grow. In the United States alone, statistical research firm Nielsen records a 45-percent increase in viewing videos online. Internet users spend as much as 11 hours watching all sorts […]
Four Online Video SEO Basics for Social Media and Video Marketing —Melanie Peters, Social Media Specialist October 25, 2011 Listen to talk on Social Media and Tech sites, and you’ll hear quite a buzz about Online Video and how Google utilizes Video in it’s ever changing indexing algorithms. It’s impossible to predict how Google will […]
It’s been clear for some time that the video landscape for marketers and brand builders is changing fundamentally. These changes are unevenly distributed across industries and geographies, yet the implications are universal. Communications must change too in order to embrace the online video revolution. Anyone who is remotely interested in the video business knows that […]
Want to increase your online conversion rates? Use video. We have seen how online video technology – video sharing platforms, video analytics software, and cloud based video delivery – can take any websites conversion rates to the next level. In fact, we are building a business on it. This technology is still in the beginning […]
The results are in from Nielsen Online; more online videos are watched during weekdays rather than weekends. This latest online video census, with data from October, shows that 65 percent of online video viewers watch videos weekdays between the hours of 9 am and 5 pm. And what about weekends? Just over half, or 51 […]
IRVINE, Calif.–(BUSINESS WIRE)–Innovate Media, a full-scale online video production and delivery company, helped Napster deploy a video marketing campaign on its website that netted the digital music pioneer a windfall of new members for its interactive music subscription service. The campaign, running throughout 2009, utilized Innovate Media’s unique video overlay technology and one of its premier […]
