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Emerging Video Formats for the Travel Industry

Oculu has introduced our emerging Video formats designed for the travel industry / travel related sites that are using pre-roll. As attention spans get shorter, Oculu developed a dynamic video unit for Travelers, combining Pre-roll video with a Weather Tracker and Interactive Gallery to maximize interactions, all within one video unit! Oculu worked to generate […]

ADVERTISING WITH VIDEO IN THE ENTERTAINMENT INDUSTRY IS EVOLVING

The entertainment industry is now leveraging the power of technology by using pre-roll ads over more traditional mediums ( like TV ) to reach audiences. Digital advertising in the entertainment industry is changing, instead of a standard trailer for a movie or TV show, the use of emerging video formats is playing a big role […]

True Hollywood Story Overlay and Mid-Slate examples

The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]

Pre-Roll Is Changing With Emerging Video Formats

Online marketing with video has shoved traditional formats aside. As print slowly fades, and advertisers work around broadcast media formats, pre-roll advertising has grown into an important way that advertisers can still directly engage millions of potential consumers.  Just as in everything else digital, however, technology drives change. What was standard yesterday becomes ineffectual tomorrow. […]

Why Pre-Roll Video Ads Are Making Video Marketing Work Harder, Faster, Better

They say “attention is the currency.” Day-trade on attention and you’ll build yourself an empire. And if you’re a business-owner, brand-builder, or legacy-leaver, you should know: all eyes are on video right now. Why? There’s a confluence of factors that make this the prime (and inevitable) moment for video to shine: Mobile has finally reached […]

Using the Power of Video to Reach the Multicultural Customer

Take a tour around the gallery of Sundaram Tagore in Hong Kong and Singapore and you’re likely to see a score of young Asian millennials — collectors in their own rights — snapping up pieces worth anywhere from $30,000 to $50,000 USD. “I don’t see any distinction between how much Asian and Western clients are […]

Closed Captioning Solution for Programatic Video

Examples of how we can run pre-roll campaigns programmatically and offer a closed captioning solution: Closed captioning is the visual display of the audio portion of video programming. Captioning provides access to individuals who are deaf or have hearing loss and is often used in places where it is difficult to hear a TV program, […]

How to make the Player Responsive

Here’s how the process works. Let’s get started. First things first… upload a video! Go to the video dashboard, choose the desire video title, then go to “Start Asset” Select, “Create Your Own.” Choose desire frames and click “save”. Video Tab Click on Video Title   Video Start Asset   Create Your Start Asset   […]

There is a difference between OTT and CTV

What is the difference between “OTT” “CTV” “MVPD” and how do they all relate to each other? In order to fully understand this new ecosystem let’s start by showing why and how this concept came to be. Historically, video content such as news, sports and lifestyle have been delivered to consumers through a cable provider […]

David Makes Man – overlay and mid slate example

The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]

Batwoman – Overlay and Mid-Slate Example

The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]

Nancy Drew – Overlay and Mid-Slate Example

The pre-roll video plays for five seconds with the overlay ( that is clickable ) after 5 seconds the pre-roll shrinks into the screen and moves to the top right corner…. After the pre-roll shrinks into the right corner it keeps playing and a full clickable image of the show appears until the pre-roll ends […]