Working 9 to 5? Most Online Videos Are Viewed During Business Hours

The results are in from Nielsen Online; more online videos are watched during weekdays rather than weekends.

This latest online video census, with data from October, shows that 65 percent of online video viewers watch videos weekdays between the hours of 9 am and 5 pm. And what about weekends? Just over half, or 51 percent, of viewers watched Saturdays and Sundays between 6am and 8 pm.

The results are calculated from each unique viewer who views at keast one video stream during the month.

And what exactly are these viewers watching? Youtube overwhelmingly had the majority with over 5,000,000 views. In a distand second and third, respectively, came Fox Interactive Media and Hulu with over 200,000 views each.

Although these results do exclude online video advertising, they do provide online marketers with key figures that can help any online advertising campaign.

“Nielsen Online: Web Video Users Are Day Clickers”
http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3ic41d147829e712a6807fd15a126693dc

“Weekdays Outpace Weekends For Online Video Viewing, According To Nielsen Online”
http://www.msnbc.msn.com/id/28278029/