Video hosting for a successful online business

As the popularity of video is burgeoning hastily, the companies are also willingly embracing this latest fad and are spending a chunk of money for video production. It is true that a video production always demands a hefty amount and moreover, it is also time-consuming. So, if you want to utilize your video in a maximum way, then you need to build a strong and robust video hosting strategy.

Every business would like their video to go viral so that they can reach more customers and can enhance their visibility. Online video can uplift the rank of a company in a search engine result page. A plethora of studies has claimed that a video is 50 times more likely to show up in an organic search result rather than a simple text page.

Video hosting is basically a service that most of the web hosting companies are providing these days where a visitor can easily upload their videos so that others can view them online. A visitor can also comment, rate and share those videos easily.

There are many public video hosting and sharing sites like YouTube, Vimeo, etc. where you can post your video for sharing. The most astounding part is that these sites are free which means you don’t need to invest a single penny for your video posting and sharing. But there are many incalculable disadvantages if you choose these public video sharing sites.

Disadvantages of public video sharing sites

Let’s take a look at the disadvantages of using these public video sharing sites like YouTube.

  • Your video will not be watched on your website. If you are posting a video on YouTube, then your video will no more with you rather the content can be used by YouTube in any way it wants to use it. You want to bring visitors to your site, but YouTube wants to keep them with it.
  • You will not receive any benefit when people will share or embed your video.
  • YouTube will certainly get free advertising from you as the YouTube player skin is linked to your video all the time.
  • It is also true that rich snippets for high-ranking sites like YouTube will always try to outrank or overshadow a rich snippet for a video on your site.

Self-hosting: If you want to enhance your company’s visibility, then you must go for self-hosting services. Self-hosting your videos is the utmost way to you by which you can generate rich snippets for your own site, build backlinks through embeds, and have an entire control over your video player and the content. But don’t post too many videos in one single page and try to surround it with relevant, targeted and enthralling content.

Hybrid hosting: If you still want to be present on YouTube or Vimeo, then don’t upload the same video on YouTube that you have uploaded on your own website.

If you want to thrive your business, then certainly you need a strong video hosting service so that you can firmly establish your presence in online.