10 Ways to Engage Your Audience Using Video
Did you know that over 80 per cent of online marketers use video to increase their audience’s engagement? In fact, video has become so popular that it has been estimated more than three-quarters of all Internet traffic will come from video by 2019.
If you’re not already utilizing the power of video to capture your target market, it’s time to get started.
Here are ten ways you can increase your audience’s engagement with video marketing.
1. Build Brand Awareness
Visual content is powerful. Videos that highlight your business’s products and values are effective tools you can use to make potential customers aware of your brand. Social networks, especially Facebook, are a great platform for video marketing designed to increase brand awareness.
2. Bring Your Products to Life
Use video to show your products in action, to demonstrate their usefulness, and to inspire potential customers. This is a great way to ‘show off’ the products you believe in.
3. Tell a Story
How did your business start? What makes your brand unique? What has your business done that you are truly proud of? Use video to tell these stories, which add depth and humanity to your brand.
4. Showcase Your Customers
User-generated content always boosts engagement, so why not showcase your customers in videos. Create video testimonials or reviews that demonstrate how customers have benefited from your product or service. Or, run a competition where customers send in a short clip or photograph.
5. Put a Face to Your Name
Videos that show your staff as regular, everyday people can be compelling. Show how your staff care about their work and how they truly want to help your customers. Customers are more likely to engage with a brand they can relate to.
6. Be Helpful
Helpful tips and tricks provide value to your audience. Things like how-to and checklist videos perform especially well on social networks. And, if you answer some of your most common questions in a video, you could reduce your customer service calls.
7. Get the Most Out of Your Written Content
Grab your most popular blog post and transform it into a video. This could be something as straightforward as a slideshow with a voiceover, or something a little more involved.
8. Listen to Your Audience
When you start publishing video content, pay attention to the feedback you’re getting from your audience. Is there a particular style of video they enjoy? Have you posted a video that was unpopular? Take note, and make appropriate changes.
9. Take Advantage of the Holidays
Timely content tends to attract engagement. Apply this principal to videos. Take holidays such as Christmas and New Year, and create either a promotional video or a ‘Happy Holidays’ video.
10. Incorporate Video into Dedicated Marketing Campaigns
If you’ve experimented with some of the video ideas above and have found success, you can begin incorporating video into your marketing campaigns. Videos attract engagement – as the saying goes, actions speak louder than words.