Start Optimizing Your Online Videos Today
–Melanie Peters, Oculu
You’ve spent time and money on your online video campaign, and now it’s time to send that piece of cinematic marketing genius out into the great big world. When you launched your web site it was optimized, and so you must do with your online videos. But where and how is the best way to gain momentum in the search engines? Here is a quick run down on VSEO (Video Search Engine Optimization), and the need for a dual strategy from Posting to Hosting your online videos.
We’ve heard that YouTube is the second largest search engine in the world, so it’s obvious you must post your videos on it to gain maximum exposure. But there is a very strong difference between posting your videos on YouTube for business exposure and hosting them. To best optimize your video so it can be found, it needs to be hosted on a site where you can customize the video sitemap and introduce it to the Internet. When you use a small business video hosting service like Oculu, for example, you are able to harness the power of detailed analytics on who and when, and for how long, your videos were viewed, and, with their custom sitemap generation, you can also send out a automated video site map introduction to the internet, so your video channel on Oculu is recognized by the major search engines.