About Oculu

Managing Partner

QUALIFICATIONS

John Cecil has more than 25 years of media experience that provides him with an unique position to support and assist companies to create measurable traction in the digital ad marketplace. Hundreds of production and video ad projects have been created and delivered for major clients under John’s leadership.  John was also the co-founder and president of Innovate Media where he was able to take advantage of his extensive online and offline media experience, and he did so to create and develop an online video production company.  He positioned and pivoted Innovate Media after the subsequent acquisition of his company Gherkin Ruckus (which served as a premier online action sports marketing services/digital agencies).   After Innovate was fully established, John launched and spun off Oculu.com as a stand alone online video advertising platform that has served hundreds of millions of video ads via the platform and it’s media services division.  Prior to Innovate Media, Cecil has held positions with such media companies as Lifetime Television, A&E Television, and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California.

RÉSUMÉ

2011-Present Co-Founder/Managing Partner of Oculu, LLC

2005-2011 Co-Founder/President of Innovate Media

2002-2004 Founder of Gherkin Ruckus Digital Ad Agency

1998-2001 Business Development – Yahoo!

1993-1998 Account Director- A&E Television / Lifetime Television Networks

1991-1993 Account Executive- Comcast Cable

EDUCATION

John received a bachelor’s degree in Speech  from San Diego State University.

Business Operations

QUALIFICATIONS

Nerissa Valdellon is an accomplished Digital Advertising Operations leader with expertise leading campaign strategies for agencies and brands encompassing team leadership and building out teams  within the ad tech digital media markets.  Nerissa has held several Executive Ad Operations roles proficient across the digital ecosystem with idealab, Specific Media, Viant Inc., and Oculu.

RÉSUMÉ

2019-Present Business Operations Oculu, LLC

2018 Advisory Board Member – Fox Dealer

2013-2018 SVP Operations – Viant Technology

2008-2013 Sr. Director of Delivery/ Vice President Ad Operations – Specific Media

2006-2008 Vice President Operations- Morex Marketing

2005-2006 Director of Ad Operations – Specific Media

1999-2005 Director of Ad Operations – Vendare Media

1999-2000 Sales Account Manager – Homepage.com

EDUCATION

Nerissa received a bachelor’s degree in Management Information Systems from California State University Fullerton – College of Business and Economics. As well as an associates arts degree in Psychology.

Ad Operations

QUALIFICATIONS

Michelle McGrath is a proven digital media professional with over 14 years’ experience in driving direct revenue growth through excellent customer service and meeting client goals/expectations across multiple programmatic platforms and cross devices (mobile, tablet, CTV, desktop, audio). Thrive in excellent leadership and relationship building in a fast paced environment within internal Operations. 

RÉSUMÉ

2019-Present Ad Operations Executive & Delivery Manager – Oculu, LLC

2018-2019 Digital Media Consultant – Fox Dealer

2012-2018 Regional Vice President East Coast Digital Operations – Viant Technology

2008-2012 Delivery Manager – Specific Media

2007-2008 Account Manager – Specific Media

EDUCATION

Michelle received a bachelor’s degree in Finance and General Education from California State University Fullerton.

CTO

Parveen is an international serial entrepreneur with extensive online video and management experience focused on realizing the financial potential of interactive media. He is an early pioneer in the video/content audience extension and generated more than $100 million ad revenue sales in APAC, EMEA and the United States. Through his company, PMI5 Media, he has spent nearly a decade working with major web content creators, publishers, brands & agencies developing video capabilities that would reach large and niche audiences.

In 2015, Parveen, a Shoppable angel investor, created Vidaptiv to open up new ways to use interactive content to create better and more engaging user experiences by transforming mobile web and in-app environments. Vidaptiv focuses on monetizing multi-platform interactive video experiences and deepening user engagement simultaneously.

He led the industry with the CPV pricing model, and his family tree of companies is AOR for some of the top digital publications in the United States, the Far East, Europe and APAC. In 2004 while video was an unfamiliar format in the digital space, Parveen launched video aggregator UVouch in Australia to pull clips from YouTube, Metacafe, Grouper, Blip.tv, Revver, Dailymotion and other video-based websites so that viewers could organize and share them.

AD SALES REP.

Campaign Management. Monitor Results.

Digital advertising sales veteran

CMulticultural advertising placement and targeting expert.

Sales management and operations expert